Form & Function The effective combination of creative and technical skills. Software & Systems Design Our back-end work in eCommerce, databases, scripting and other server-side operations. Graphic & Interface Design Bringing classical graphic design skills to new media. Multimedia & Interactive Design Enhancing the web with audio, video, Flash animation and interactive entertainment. Content Management Keeping your web site up to date: a focused approach. Unifying Web & Print Beyond the web: harmonised design in print and on-screen. Designing for Search Engines How HomePage optimises site designs to gain search-engine hits.

There's no point having a great web site if no one ever finds it, so we put a lot of emphasis on search engines.

The big problem is that some search engines don't index database-based sites because they can't push on those little "submit" buttons, and they choose not to follow links with a "?" in them (the technical term for this is query string).

Building search-engine friendly pages

As part of our service, we can develop a system that builds complete listing pages for the search engines, and a search engine home page. We'll write a batch process that generates a search engine version of the site and these are the pages that will be submitted to the engines. All of the links within such pages go to the "real" site.

Ongoing Search Engine Monitoring

Submitting a site to a search engine is just part of the web marketing process. At HomePage we've a full-time staff member dedicated to understanding how the search engines work and monitoring where sites are within a search engine listing. We provide the following services as part of the HomePage hosting service:

• Management and monitoring of the major pay-per-click search engine listing services
• Monthly reports of site position in major search engines
• Re-submission of site and pages on a 6-monthly basis